Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name
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Pioneer DJ, under AlphaTheta Corporation since 2020, plans to launch new products branded as AlphaTheta this week. What could explain it? It alludes to a possible contractual end to using the Pioneer name or the desire for a fresh identity unassociated with Pioneer's financial struggles.
Pioneer DJ's parent company AlphaTheta Corporation acquires Serato, pioneer
In a move to expand the DJ industry with new artists and talent, AlphaTheta Music Americas' Pioneer DJ brand today announces a fresh addition to its
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Pioneer DJ parent company unveils AlphaTheta brand
