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Adidas said it plans to divest the underperforming brand Reebok that it failed to revive 15 years after buying the label to help compete with archrival Nike.
Adidas Sells Reebok to Authentic Brands Group for $2.5 Billion
Adidas and Reebok: Is Acquiring Easier than Integrating?
Adidas To Sell-off Long-struggling Reebok, Business and Economy, WION
Adidas To Sell Reebok Brand Due To Declining Sales
Adidas sells Reebok to Authentic Brands in $2.5 billion deal - The Boston Globe
Adidas agrees to sell struggling Reebok for $2.5bn to Authentic Brands
Adidas Is Selling Reebok. Will Chinese Buyers Swoop In?
Adidas mulls potential sale of Reebok brand
Adidas confirms plans to sell Reebok, Retail industry