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As Gen-Z consumers have shown an awareness of skin care at a much younger age than their millennial predecessors, cult brand Allies of Skin has rolled out a new line targeted at this younger demographic.
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What kinds of brands attract Gen Z?
GEN Z SKINTELLECTUALS
Targeting Gen Z: Undervalued & Engaged Platform - HOM
Three Times a 'Go' for Gen Z Skin-Care Brand Founders
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Indie brand Allies of Skin targets Gen-Z 'skintellectuals' with sub-brand
米国Z世代間で盛り上がる「スキンタレクチュアル」とは? スキンケアブランドの台頭とその背景
This Skincare Brand for Gen Z Launched During the Pandemic—and Is Selling Out - YPulse