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The multipronged marketing effort comes as the company is set to expand into girls this month.
Athleta Marketing Mix and Strategy (4Ps)
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
PDF) The Myth of Women's Empowerment: The United Nations and Athleta's Corporate Social Responsibility
Athleta Partners with 11 Elite Athletes to Continue its Mission of Empowering Women and Girls
Chris Blakeslee on LinkedIn: #teamathleta #powerofshe
Athleta Advertising Deals Cheap
Athleta's Newest Campaign Empowers Women of All Ages
Athleta Advertising Online Shopping
Athleta Partners with Alicia Keys to Further Cement its Commitment to Women's Well-Being - GTA Weekly
Working for Women
Athleta x Alicia Keys' collaboration celebrates 'Power of She' for International Women's Day, by Ruiana fraga