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Inside Vera Bradley: How Barbara Bradley Baekgaard Built A Company As Whimsical As Its Creations

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Handbag and luggage maker Vera Bradley is the No. 1 midsize company for employees, a Forbes and Statista analysis finds. And the secret behind its worker-focused culture lies within cofounder Barbara Bradley Baekgaard, and a commitment to “keep the F in Fun.”

Co-Founder Barbara Bradley Baekgaard on Vera Bradley's Beginnings

Inside Vera Bradley: How Barbara Bradley Baekgaard Built A Company

Vera Bradley's 40 years of patterned totes began with a knock at

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