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The Super Bowl Halftime Show: How something to kill the time at a sports event became a cultural touchstone
$7 Million for 30 Seconds? To Advertisers, the Super Bowl Is Worth It. - The New York Times
Super Bowl most-watched U.S. program ever, averaging 123.4 million viewers
Super Bowl Ratings Chart, All-Time - Sports Media Watch
Record ratings for NFL's Super Bowl LVIII at a staggering 123.4 million viewers, TV's biggest audience since the moon landing
Super Bowl most-watched U.S. program ever, averaging 123.4 million viewers
2022 TV Recap: NFL Rules Top 100 Ratings List
112.3 million people watched Super Bowl LVI
20 Best-Selling NFL Books of All Time - BookAuthority
Super Bowl most-watched U.S. program ever, averaging 123.4 million viewers