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Brandy Melville: The Controversial Brand that Sells Exactly What

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Business Insider recently released a list of the 33 companies that are “revolutionizing retail.” Firmly cemented on that list, among the usual suspects (think: Lululemon, Zara, Under Armour, and Nike) is Brandy Melville. According to the industry publication, the Southern California-headquartered brand “has nailed marketing to its target customer” in part due to “a brilliant Instagram account."

Teen retailers face criticism for controversial sizing – The Campanile

Brandy Melville CEO doesn't allow black or fat girls to work in his stores, report claims

Why do people hate Brandy Melville for specializing in petite clothing, but are okay with stores like Lane Bryant? - Quora

What is your opinion on Brandy Melville and their marketing? - Quora

SELLING Brandy Melville Summer COLLECTION! - Tops & blouses

Brandy Melville - Unconventionally Successful in a New World

Brandy Melville's “one size fits all” policy is harmful – Baron News

Why is Brandy Melville so controversial in the retail industry? - Quora

Brandy Melville - Unconventionally Successful in a New World

Consumer Psychology, Ewha [Brand Communication]

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What is your opinion on Brandy Melville and their marketing? - Quora

Are These Unethical Brands Hiding In Your Closet?

What do you think about the new upcoming Brandy Melville fast fashion documentary? 😅 Last week, HBO Max announced a new documentary…