Warner Bros. Discovery unveils video product suite for advertisers
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Warner Bros. Discovery today announced WBD Stream, a new, digital video offering available to advertisers in the 2023-24 Upfront. The new destination for digital video will offer advertisers access to popular and premium content across Warner Bros. Discovery’s (WBD) portfolio. WBD Stream will allow advertisers to “maximize reach” while driving impact across multiple screens and devices. Partners will be able to activate direct and programmatic marketplace (PMP) campaigns to align with award-winning content on mobile, desktop, and Connected Television (CTV) reaching 110 million adults each month. “WBD Stream represents a critical step forward in our journey to provide our advertising
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