4.7 (785) · $ 7.50 · In stock
An emotional tech product is a lifestyle product. It doesn’t necessarily solve a problem. It’s there for entertainment. It’s not a product that people need, it’s a product they choose. Think Netflix, TikTok or Instagram.
Should an Electric Utility have a Brand? Should You?
Emotional Utility Beverage (@drinkeub) • Instagram photos and videos
House of van Schneider
Can a utility brand be an emotional brand?
Advertising Appeals, PDF, Brand
House of van Schneider
House of van Schneider
Definitive guide: how to influence the decision making of B2B buyers
Products Archives - House of van Schneider
The Value of Brand Trust to Utilities
Product/Business Archives - House of van Schneider
Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value - ScienceDirect