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My Tinfoil Hat Theory re: lululemon's Sweat Collective Updates & How the Influential Marketing Landscape has Changed - AthletiKaty

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This week, @lululemon announced changes to their Sweat Collective program, here are my two cents on how/why this happened. (Note: I do not have any insider info, this is all my own personal train of thought.) Long story short the game has changed.

My Tinfoil Hat Theory re: lululemon's Sweat Collective Updates & How the Influential Marketing Landscape has Changed - AthletiKaty

5 Faves & a Dud: Oh Hello There - AthletiKaty

The Fitting Room: Lululemon - AthletiKaty

The Fitting Room: Lululemon On the Go Poncho & Rest Less Pullover - AthletiKaty

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5 Faves & a Dud: Introducing Contour Fit - AthletiKaty

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A Heartfelt Thank You + Hits & Misses: lululemon's 3/14/23 Upload - AthletiKaty