Customer-Centric Innovation
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Whisper from P&G has been a market leader in the Sanitary Napkin space for many years. Business in India thrived with increasing adoption, product became more mainstream with its wider and deeper distribution.
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Customer Innovation: Customer-centric Strategy for Enduring Growth: 9780749471644: Debruyne, Marion: Books
Customer Innovation: Customer-centric Strategy for Enduring Growth
