4.5 (798) · $ 30.50 · In stock
Elf Cosmetics tapped into the trifecta of going viral with Gen Z, celebrity videos and hip-hop.
A whole cultural moment started on TikTok as a way to engage Gen Z.
e.l.f. Cosmetics to launch TikTok reality show - BW Confidential
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TikTok campaign breaks records
E.l.f. Beauty Targets Gen Z Through TikTok, Roblox, and Twitch
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e.l.f. Cosmetics' Innovation on TikTok - The Shorty Awards
e.l.f. Cosmetics' New #elfMagicAct TikTok Challenge Surpasses One