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H&M has become one of the leading fast fashion companies using its supply chain and techonology as core competitive advantages.
Fast fashion - Wikipedia
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Operation Management H&M, PDF, Supply Chain
H&M Group Experiments With Made To Order 'Fast Fashion' To Tackle Overstock
Is Fast Fashion Bad? The Climate Impact of Brands Like Shein - Bloomberg
The cost of Shein's fast fashion disruption, Fashion Industry News
H&M: How Fast Fashion Translates into Low Prices and Success - Technology and Operations Management
What is fast fashion and why is it a problem?
Top 10 Things Garment And Textile Buyers Should Consider - BuyHive
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H&M Fast Fashion Case Study, Global Supply Chain Strategy