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Lululemon is having a very bad no good horrible year. Challenger brands, here are four things you can learn from Lululemon's mistakes.
Four Brand Lessons from Lululemon - Matthew Fenton - Chicago Brand Strategy
Four Brand Lessons from Lululemon - Matthew Fenton - Chicago Brand Strategy
Four Brand Lessons from Lululemon - Matthew Fenton - Chicago Brand Strategy
Four Brand Lessons from Lululemon - Matthew Fenton - Chicago Brand Strategy