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From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity

From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity

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Shapewear is a hot commodity in fashion, from brands favoured by Gen Z that are making more body-positive clothes to Kim Kardashian’s Skims, which is dressing the US Olympic team in Tokyo.
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Shapewear rarely makes fashion headlines, but it has done so in the past few weeks – and more than once. Industry pioneer Spanx has reportedly put feelers out for potential buyers, while rival brand Skims has announced it is outfitting the US Olympic team in Tokyo.

Spanx, Skims and Shapermint say shapewear sales are rising - The Washington Post

Kim Kardashian's Skims Is Now Worth $4 Billion - The New York Times

Kim Kardashian West's Skims collaborates with luxury label Fendi

How Kim Kardashian's Skims revolutionised shapewear: the reality TV star's brand is worth US$4 billion, worn by SZA, former Victoria's Secret models, The White Lotus stars – and the US Olympics team

From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity

Kim Kardashian's Skims shapewear review: Is the new Smoothing collection worth it? - Reviewed

Skims vs. Spanx review: Which shapewear is better? - Reviewed

From Spanx to Skims - Issuu

Kim Kardashian on Skims, Swarovski and Transcending Shapewear - The New York Times

Kim Kardashian's Skims to release new Skims Body shapewear range

Brands Like Kim K's Skims

Take that, haters: Kim Kardashian's Skims just doubled in value to US$3.2 billion – inspired by Lululemon and Starbucks, the shapewear brand is creating its own retail category

From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity