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New Materials Spur Innovation in Sporting Goods Manufacturing, 2014-11-03, Assembly Magazine

New Materials Spur Innovation in Sporting Goods Manufacturing, 2014-11-03, Assembly Magazine

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quot;Faster, higher, stronger” is the Olympic motto. It’s also the underlying philosophy behind the $25 billion U.S. sporting goods industry. Sports equipment comes in all shapes and sizes. The diverse industry includes bicycles, camping gear, fishing tackle, fitness equipment, hunting rifles and scopes, kayaks, scuba gear and diving equipment, and skis. Of course, there’s also shoes, clothing and protective wear, in addition to various types of balls, bats, boards, clubs, racquets and sticks. Unlike other types of consumer products, sporting goods have two unique market . . .

"Faster, higher, stronger” is the Olympic motto. It’s also the underlying philosophy behind the $25 billion U.S. sporting goods industry.