4.5 (750) · $ 23.00 · In stock
Is it uncouth to ask a young lady the color of her underwear? Not at all, according to Hanes. The underwear brand has asked its Twitter followers to tweet the color of their skivvies to @hanes -- for a chance to show the world that underwear is something to be proud of, and also to win prizes.
An iconic color combo in fresh silhouettes—just what your capsule closet ordered. Shop our new Trend Edit.
2014 EFFIE Award Preview: Hanes' Undercover Color 06/04/2014
hanes “Undercover Color” campaign
Hanes Undercover Color Coffee Beans and Bobby Pins
Hanes Undercover Color Coffee Beans and Bobby Pins
Layne Harris - VIA
What is your Hanes #UnderCoverColor? - April Golightly
Secrets of Color: What Your Outfit Colors Say About You
Layne Harris - VIA
Hanes Invites Women To Join Candid Color-Filled Intimates Conversation - EDN