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How Nike used Brand Equity to become the Best Sports Apparel Brand Ever, by Mariah Parker

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How does a company that started as a distributor of Japanese footwear become arguably one of the biggest apparel brands in the world? The answer to this question may have a lot to do with brand…

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How Nike used Brand Equity to become the Best Sports Apparel Brand Ever, by Mariah Parker

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How Nike used Brand Equity to become the Best Sports Apparel Brand Ever, by Mariah Parker