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How beauty dupes are taking over TikTok

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As viral beauty products on platforms like TikTok sell out, dupes are beginning to gain some new eyeballs too.

Beauty Dupes: Tiktok's Top Makeup Alternatives

12 affordable TikTok-approved dupes for high-end makeup

How Olaplex used TikTok dupe culture to boost awareness for its high-end hair brand

Why The De-Influencing Trend Is Taking Over TikTok

The 5 Best Viral Beauty Dupes Discovered on TikTok - PAPER Magazine

The Truth Behind Viral TikTok Dupes: Unveiling the Differences

Dupes: the ultimate Gen Z quest - Consumers

E.l.f. Cosmetics Conquers Gen Z: TikTok Triumphs And Affordable Dupes Revamp Beauty Brand

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Tarang Amin's Instagram, Twitter & Facebook on IDCrawl

How Olaplex tackled dupe culture with its latest TikTok campaign

Are beauty dupes worth the hype? A look at what they are, their popularity on TikTok and the products people tend to buy