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2. INTRODUCTION TO BRANDS – Zara brand analysis

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2.1. Zara Zara was founded in 1975 by Armancio Ortega in La Coruña, Spain (Buljubasic, 2013). Zara is the top brand of their parent organisation, the Inditex Group, totalling around 66% of the company’s profits (Loeb, 2015). Together with Zara and Zara Home, the Inditex Group consists of their other fashion brands; Pull & Bear,…

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