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• A/B Testing Idea #140 - Convey movement by adding an arrow to your Call-to- Action button - based on Representativeness Heuristic

A/B Testing Idea #140 - Convey movement by adding an arrow to your Call-to- Action button - based on Representativeness Heuristic

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Your Call-to-Action (CTA) is a button - you need it to look like one! Adding an arrow to your CTA will help to clearly distinguish it as a button that is there to be clicked on to move on to the next …

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