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It's difficult to pin-point a simple definition of influencer marketing. Instead, here's a list of what it is and what it most certainly is not.
Influencers: obligations and responsibilities in Europe
Etegah Blogger – Etegah Influencers Marketing and Media Production
Influencer Marketing Influencer Marketing - FasterCapital
Influencer marketing is a double-edged sword - Pulp Strategy
Ogilvy Honored as Most-Awarded Agency at Influencer Marketing
Etegah Blogger – Etegah Influencers Marketing and Media Production
Appeal to the Eyes—Advertising on Pinterest and Instagram
Marlieke Caes – My PR Prep
Influencer marketing in social media: Benefits, opportunities, challenges and risks - Agility PR Solutions
Influencer Marketing - Advantages and Disadvantages