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• JCPenney Proclaims 'Shopping is Back!' in New 120th Anniversary Campaign - Retail TouchPoints

JCPenney Proclaims 'Shopping is Back!' in New 120th Anniversary Campaign - Retail TouchPoints

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JCPenney is celebrating its 120th anniversary with a fresh campaign centered on retail’s return: “Shopping is Back!” The department store retailer has updated its branding in stores and online in addition to offering an anniversary discount of 30% storewide and, for reward members, an additional $10 in bonus rewards for every $50 spent through April […]

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