4.8 (712) · $ 18.00 · In stock
From Blackpink’s Lisa representing Celine to Exo’s Kai modelling for Gucci, forward-thinking luxury brands are going all-in on Korean brand ambassadors for truly worldwide recognition
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Last week I was chatting with the CEO of a Korean luxury skincare brand who lives in the United States and is originally from Seoul. I asked about the differences in culture between her Korean and American consumers, and she immediately lit up, smiled, and answered: “For Koreans, it is all about how we look. It is an investment in our future, in our life, in our success.” A strong statement that might not ring true for everyone, but which explains why
The K-Pop Stars That Are the Faces of Luxury Fashion - Wonder
6 K-pop idols who are 'human luxury brands', from BTS' V and Exo's Kai for Gucci, and Blackpink's Jennie and Jisoo for Chanel and Dior, to Girls' Generation's Yoona and Ive's Wonyoung
image-cdn.hypb.st/https%3A%2F%2F%2Fim
Opinion Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China
How K-Pop Stars Became Fashion's Biggest Darlings
Luxury megabrands recruit K-pop icons
Give you more choice Why Are Luxury Brands Tapping Into K-Pop?, chanel dior gucci
Why Are Luxury Brands Tapping Into K-Pop?
Save Over Time What's On : Brierley Hill Civic, chanel zip coin wallet
Top 3 K-Pop Idols Who Are The Best Luxury Brand Ambassadors According To Kpopmap Readers - Kpopmap
K-pop stars become faces of top luxury brands - WalkintoKorea - Your Glocal Partner
The K-pop industry has taken the world by storm and is rapidly rising to become