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Knix's $320 million sale to Essity marks one of Canada's largest exits by a female founder

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Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.
Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.

KNIX exit: Women's intimates' brand sells majority stake for $320M

Canadian Underwear Companies

Essity Completes $320M Acquisition of Digitally Native Intimates Brand Knix - Retail TouchPoints

Joanna Griffiths (@jogriffiths) / X

Knix sells stake to Essity of Sweden

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Underwear brand Knix sold for $320M

Knix sells stake to Essity of Sweden

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Knix's $320 million sale to Essity marks one of Canada's largest exits by a female founder

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Knix acquired for $320 million - Bizwomen