Makeup Companies Are All Launching 40 Foundation Shades - The Fenty Effect

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Is it just us or is every makeup company coming out with 40 shades of foundation?

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Online Exclusive Fenty Beauty Is Launching 10 More Foundation Shades & Here's Exactly Which Tones Were Added, fenty beauty foundation

Online Exclusive Fenty Beauty Is Launching 10 More Foundation Shades & Here's Exactly Which Tones Were Added, fenty beauty foundation