LiveWire is a Mountain Dew flavor released in stores in the summertime in 2003, 2004, and then 2005 for a limited time in the United States. During its release, it proved to be massively successful. This introduction alone increased overall Mountain Dew sales by 10% in its first year, eventually making LiveWire a permanent flavor after its 2005 limited-time run. LiveWire is an Orange flavor of Mountain Dew and has an orange look, having a comparable tasting flavor and color to that of Kickstart
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