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The activewear company has always leaned into fitness classes, but this expansion allows it to monetise its experience-based offerings.
lululemon Studio, formerly MIRROR
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If you're looking for a mirror-based home gym solution with tons of great workouts (and a cheaper price than most competitors), the Lululemon Studio
Lululemon Studio
How Lululemon Built Athleisure's Leading Brand: Case Study, PDF, Retail
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