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Alo Yoga Looks to Grab Market Share from Lululemon as it Opens 1st Canadian Store with Plans for National Expansion

Alo Yoga Looks to Grab Market Share from Lululemon as it Opens 1st Canadian Store with Plans for National Expansion

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The US-based retailer has a cult following similar to Lululemon at a slightly higher price point. Alo could grab market share from Lululemon while lower-priced brands also enter the market in the athleisure space.

Alo Takes Aim at Segment Giant Lululemon, Attracts Gen Z

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Liza Heid on LinkedIn: Alo Yoga Looks to Grab Market Share from Lululemon as it Opens 1st…

Alo Yoga Is Beating Lululemon at Its Own Game - WSJ

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Liza Heid posted on LinkedIn

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Alo Takes Aim at Segment Giant Lululemon, Attracts Gen Z

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PDF) A Study of the Business Modes of Lululemon and Alo Yoga