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The US-based retailer has a cult following similar to Lululemon at a slightly higher price point. Alo could grab market share from Lululemon while lower-priced brands also enter the market in the athleisure space.
Alo Yoga Looks to Grab Market Share from Lululemon as it Opens 1st Canadian Store with Plans for National Expansion
Alo Takes Aim at Segment Giant Lululemon, Attracts Gen Z
Has Lululemon reached its peak?
Lululemon Faces Pressure From Yoga Community Over Climate Action - Bloomberg
Canadian Brand 'Jill Yoga' Opens Standalone Storefront with Plans for More [Photos/Interview]
Alo Yoga Plans to Open 50+ Stores And Expand To Europe By 2024
Alo Yoga Is Beating Lululemon at Its Own Game - WSJ
Liza Heid on LinkedIn: Alo Yoga Looks to Grab Market Share from Lululemon as it Opens 1st…
Alo Yoga Is Beating Lululemon at Its Own Game - WSJ
Alo Yoga First Alo-versary Last Day: Save 20% On These Must-Haves
Liza Heid posted on LinkedIn
lululemon MBA Marketing Plan
Alo Takes Aim at Segment Giant Lululemon, Attracts Gen Z
What makes Lululemon such a successful brand? - Quora
PDF) A Study of the Business Modes of Lululemon and Alo Yoga