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Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should

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Lululemon’s popup event converted bargain bin shoppers who were buying dupes online into high-end, luxury legging brand ambassadors.

Lululemon CEO unpacks plan to hit $12.5 billion in revenue by 2026

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Century City Align Dupe Swap : r/lululemon

Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should

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Best Workout Gear Dupes: vs. Lululemon

Lululemon swap old leggings for new

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Dupe Swap? Did anyone else get an email about this? : r/lululemon

I found a dupe of Lululemon's $100 leggings for just $29 - fellow fans say they prefer my cheaper buy