2014 - 2015 - Softline - Marketing Brazil Execution
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This document outlines Brazil marketing execution plans, including:
- Office and sales support material creation
- A 4 Touches Campaign targeting technology teams with a weekly physical and electronic touch over 4 weeks to get attention, present the company, and begin relationships
- Media activities like newspaper, online, and events advertising
- Participation in industry events like Citrix Mobility and VMWare vForum to generate leads
- Russian-themed events in multiple cities with Microsoft promoting Softline solutions
- Opening a new Softline office in Brazil's technology region
- Participation in a large SUCESU BA congress to distribute items and make a presentation, capturing over 200 leads
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