4.5 (408) · $ 19.00 · In stock
PDF) Conceptualizing, Measuring, and Managing Customer-Based Brand
A New Consumer Brand Relationships Framework
PDF) Customer-based brand equity: a literature review
Social Sciences, Free Full-Text
Identifying the Key Dimensions of Consumer-based Brand Equity
Managing the consumer-based brand equity process: A cross-cultural
Management des services - Bibliographie - Presses universitaires
Measuring Brand Health to Improve Top-Line Growth
Frontiers Scale development of apparel customization brand value