Mirum, AirCarbon Get Hero Spot in H&M's Latest 'Innovation Story

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Next-gen materials like Mirum and AirCarbon are part of H&M's "Cherish Waste" Innovation Story collection, with an immersive New York exhibit, too.

Kaley Roshitsh – Page 32 – WWD

H&M's Innovation Story Cherry Waste Collection Champions Love in All Its Forms - Tom + Lorenzo

Kaley Roshitsh – Page 32 – WWD

H&M's Innovation Story Cherry Waste Collection Champions Love in All Its Forms - Tom + Lorenzo

H&M Wants People to 'Cherish Waste' With New Sustainable Fashion

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H&M's Innovation Story Cherry Waste Collection Champions Love in All Its Forms - Tom + Lorenzo

H&M's Innovation Story Cherry Waste Collection Champions Love in All Its Forms - Tom + Lorenzo

GET READY FOR THE PARTY: H&M'S INNOVATION CIRCULAR DESIGN STORY COLLECTION IS COMING!

H&M's Innovation Story Cherry Waste Collection Champions Love in All Its Forms - Tom + Lorenzo

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H&M: Get Ready For The Party