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The online underwear group had a horror 2022, but CEO Greg Taylor turned things around thanks to brightly coloured underwear and dialling back US growth plans.
Industry Learnings: Step One Underwear
Geordie Shore's Gaz Beadle leaves NOTHING to the imagination as he poses for new underwear shots
Step One ASX float will be $230m payday for underwear founder Greg Taylor
Step One underwear: Australian underwear brand prevents chafing and one sells every eight seconds
Geordie Shore's Gaz Beadle leaves NOTHING to the imagination as he poses for new underwear shots
Step One - The Story by Founder Greg Taylor
About Us Step One Men's Underwear & Bamboo brief
Step One underwear: Founder's brainwave on sweaty hike that led to $230m 'payday
Step One - The Story by Founder Greg Taylor
About Us Step One Men's Underwear & Bamboo briefs Reviews
Step One founder Greg Taylor on boxers, business and big ideas