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Viva Magenta! What Pantone's colour of the year tells us about 2023, Fashion

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The design company calls it an empowering shade that drives innovation – and its storied history suggests it might be right

Pantone Color of the Year 2023 is here: Shop Viva Magenta

Pantone's Colour Of The Year 2023 – Viva Magenta

Pantone's colour of the year 2023 is 'Viva Magenta': Know more about what this shade signifies

Pantone Names 'Viva Magenta' 2023's Color of the Year

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Viva Magenta: Why Pantone chose this hybrid colour for 2023