5 (680) · $ 27.50 · In stock
DTC underwear brand Parade is one of many upstart challengers in the category that was once dominated by Victoria’s Secret.
Underwear Startup Parade Bought by Fruit of the Loom Dealer Ariela & Associates - Bloomberg
Gen Z Underwear Startup Nears Sale, Highlighting New Phase of Retail M&A — The Information
Inlander 01/04/2024 by The Inlander - Issuu
How Parade is moving beyond underwear and into new retail channels
This College Dropout's $200 Million Company Is Changing How Gen Z Buys Underwear
How Parade Underwear Took Over Instagram The New York Times, 53% OFF
The benefits and pitfalls of using younger models to target Gen-Z customers
This College Dropout's $200 Million Company Is Changing How Gen Z Buys Underwear
My $5 French Cut Underwear Is Just as Good as My $40 Pair
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This College Dropout's $200 Million Company Is Changing How Gen Z Buys Underwear
What Happened at Parade
How underwear brand Parade reached $10 million in revenue in 2020