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Aerie Harnesses the Power of TikTok to Spread Positivity in

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The platform’s most followed user, Charli D’Amelio, launches #AerieREAL Positivity challenge By Kaila Mathise | Link to article As stay-at-home orders forced businesses around the world to close their doors, everything from dinners with friends to professional conferences moved online. And with brick-and-mortar stores shut, brands were forced to do the same: connect with consumersRead More

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Aerie's mix of influencers, positivity and a hashtag challenge is driving big results for the brand on TikTok.

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