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Why the Brain Is Programmed to See Faces in Everyday Objects

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Face pareidolia, the phenomenon of seeing facelike structures in inanimate objects, is a perceptual phenomenon that occurs when sensory input is processed by visual mechanisms that have evolved to extract social content from human faces.
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Neural Information Processing Project

Our brains “read” expressions of illusory faces in things just like real faces

Why the Brain Is Programmed to See Faces in Everyday Objects - Neuroscience News

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Scientists reveal why our brains respond emotionally to faces we find in inanimate objects

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Why the brain is programmed to see faces in everyday objects