Sainsbury's takes fight against Tesco Price Promise ads to
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Supermarket chain mounts £150,000 legal challenge over adverts that claimed cheaper own brand goods
Tesco Brand Guarantee ad vetoed by ASA following Sainsbury's complaint
Tesco 'brand guarantee' price matching scheme means your weekly shop will get cheaper, The Independent
Tesco takes on the discounters at their own pricing game
St Luke's Showcases the Scale of the Ocado Price Promise in Bold new Campaign
Tesco promises instant price-matching with new Brand Guarantee, News
Sainsbury's takes fight against Tesco Price Promise ads to judicial review, J Sainsbury
Aldi Price Match: clever pricing campaign or free press for the German discounter? - Marketing Beat
Aldi Price Match: clever pricing campaign or free press for the German discounter? - Marketing Beat
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Tesco beats Sainsbury's in advertising price-match scrap, Tesco
Tesco and Sainsbury's shoppers spending £100s more with one mistake - MyLondon
Tesco loses appeal in Lidl yellow circle branding case
Ocado Goes Big on Price Promises in Bold New Year Campaign
