Home
swoosh flyknit
The Nike Flyknit: $1 Billion in Shoes and a Worldwide Legal Onslaught - The Fashion Law

The Nike Flyknit: $1 Billion in Shoes and a Worldwide Legal Onslaught - The Fashion Law

4.8 (82) · $ 21.00 · In stock

Almost 20 years ago, Nike set out to craft a shoe that delivers peak performance for athletes while reducing manufacturing waste in the process. In reality, what it created was a war that would give rise to hundreds of thousands – if not millions – of dollars in costs and stretch over years and continents. Inside Nike’s ultra-secretive Beaverton, Oregon headquarters, this shoe took the form of years of intensive research and development, and expenses that CEO Mark Parker thought the $86 billion sportswear giant might never recoup.