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DBApparel UK has called in Sixty to handle its lingerie brand Playtex's repositioning for older women.
Lingerie brand Playtex rebrand targets over-50s
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The designers making lingerie that women actually want to wear
The designers making lingerie that women actually want to wear
Lingerie brand turns Oxford Street into a catwalk
Pin on Historical Ads
The designers making lingerie that women actually want to wear
Playtex Brand History