How Spanx Became A Billion-Dollar Business Without Advertising
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Sara Blakely and Spanx CEO Laurie Ann Goldman on how they turned Spanx from a one-product wonder sold out of a Decatur, Ga. apartment into a $1 billion household name with zero advertising spend.
🌟 Sara Blakely's Incredible Journey: From $5K to a Billion-Dollar Emp
Spanx May Sell Itself, and Private Equity Is Interested - The New York Times
Analysis of the Entrepreneurial Success of Spanx - GRIN
Examples of Promoting Without Advertising
How Spanx CEO Sara Blakely Built a Billion Dollar Business
Where Dreams Come True: How a Multi-Billion Dollar Franchise Inspired This EO Company - The EO Blog
Trailblazer and Culture Changer - Georgia Trend Magazine
The Objectives of an Effective Business Communication Plan
Sara Blakely of Spanx: Smooth Operator - WSJ
Sara Blakely: How She Built SPANX from the Ground Up
Sara Blakely: Spanx a billion, The Independent
Analysis of the Entrepreneurial Success of Spanx - GRIN
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