Taylor Swift: What makes the singer so popular?

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The superstar is currently packing out stadiums across America on her mammoth The Eras Tour.

I went to high school with Taylor Swift — people hated her

Taylor Swift attempts to trademark 'Swiftmas', '1989', 'and I'll write your name' and title of unpublished book, The Independent

Billboard - latest news, breaking stories and comment - Evening Standard

Taylor Swift 'Starstruck' at Biggest Eras Tour Show Yet in Melbourne, taylor swift

Why is Taylor Swift re-recording her albums? Which is next? - AS USA

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Taylor Swift has two or three demonic rituals on stage': Shane Lynch hits out at Satanic pop shows – The Irish News

The story behind Taylor's Version

Why is Taylor Swift so popular? She is generic, boring and superficial. Is she simply a representation of our society? Is a pretty face worth more than substance and talent? - Quora

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Why is Taylor Swift so popular?