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The weird girl aesthetic has been embraced by celebrities including Bella Hadid and Olivia Rodrigo. Inside, get to know its '90s Harajuku roots.
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Japan's wild, creative Harajuku street style is dead. Long live Uniqlo
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i-D Asia on Instagram: Harajuku fashion had its heyday in the late-90s and early 2000s, with the flamboyant styles of Tokyo's youth being exported to the rest of the world through Shoichi
Japan's wild, creative Harajuku street style is dead. Long live Uniqlo
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Japan's wild, creative Harajuku street style is dead. Long live Uniqlo