The Story of Spotify Personas
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How we developed our personas tool, how we use it today, and why it’s so useful for an autonomous, cross-functional organisation like Spotify.
Designing Data Science Tools at Spotify: Part 1
Markus Smet on LinkedIn: The Story of Spotify Personas
Sam Panzer on LinkedIn: #spotify
Joe Brown on LinkedIn: The Story of Spotify Personas
UX STRAT USA 2019: Sohit Karol, Spotify
PDF) Creating Personas from Design Ethnography and Grounded Theory
The AMA MicroDigital Guide to developing personas of your ideal customer - CultureHive
Inge de Bondt (@ingedebondt) / X
Life at Spotify on X: Proudly announcing our brand new Spotify Design site - smoking hot off the press 🔥 Looking to #jointheband as part of our award winning design team? Then
Louise Bloom on LinkedIn: The Story of Spotify Personas
The AMA MicroDigital Guide to developing personas of your ideal customer - CultureHive
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