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Brands Target Tween Girls In Bid To Keep Them As Longtime Customers

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Brands increasingly see tweens as a distinct consumer group. From menstruation products to underwear, advertisers are targeting young girls in an informal tone to gain loyal customers earlier on.

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Brands Target Tween Girls In Bid To Keep Them As Longtime Customers

Brands Target Tween Girls In Bid To Keep Them As Longtime Customers

The biggest names on Bay Street for the past four decades - The

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