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• Aunt Jemima and Uncle Ben deserve retirement. They're racist myths of happy Black servitude.

Aunt Jemima and Uncle Ben deserve retirement. They're racist myths of happy Black servitude.

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The mascots were intended to let white consumers indulge in a fantasy of enslaved people as submissive, self-effacing, loyal and contentedly pacified.
Aunt Jemima, Uncle Ben and the Cream of Wheat mascot, Rastus, feed into stereotypes of enslaved domestic servants in the pre-Civil War South.
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