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In this article, we are kine to analyze the Patagonia case study, the American brand on a mission to save the planet by trying to revolutionize the apparel
Our Company History - Patagonia
2011: Patagonia prioritizes company transparency in 'Footprint Chronicles' effort
Company Snapshot: “Don't Buy Our Products” – Ethics at Patagonia - Ethical Systems
Brand Strategy: What Is Brand Value? (With Examples) - Work It Daily
The Patagonia Model: CEOs Redefine Shareholder Value
Our Company History - Patagonia
Brands take note: The purpose of purpose is purpose
Why Patagonia's off-the-wall advertising asks customers to think twice before buying its products
Our Company History - Patagonia
Patagonia, BASIC/DEPT®