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What defines China's Gen Z consumers?

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From patriotic spending to clothes as self-expression, Vogue Business in China conducted a survey to uncover the changing cultural values and shopping habits of this new generation of consumers.

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Fashion Retail: News, Trends & More, Vogue Business, Page 12

Fashion Retail: News, Trends & More, Vogue Business, Page 12

Fashion Retail: News, Trends & More, Vogue Business, Page 12

Fashion Retail: News, Trends & More, Vogue Business, Page 12