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Adidas's once high hopes for its Ivy Park partnership with Beyoncé appears to have soured with the German brand considering ending its relationship with the brand. According to WSJ, sales of Ivy Park in 2022 versus the prior year declined 50 percent to about $40 million versus internal Adidas projections of $250 million.
Beyoncé Drops New Ivy Park x Adidas Collection
Beyoncé's time with Adidas is reportedly over
Beyoncé's Clothing Line With Adidas Suffers From Weak Sales - WSJ
Beyoncé's Ivy Park Clothing Line With Adidas Is Falling Short Of Projections
Colour Confusion - Beyoncé x Adidas x Popeyes
IVY PARK Sales Plummeted More Than 50% In 2022
Beyoncé Parts Ways With Adidas Ending Their 4-Year Partnership
Adidas And Beyonce Part Ways After $200 Million Sales Projections Miss
Beyoncé's Ivy Park Adidas Clothing Line Reportedly Underperforming, Missed Internal Sales Projections By Over $200M In 2022 - theJasmineBRAND
Beyoncé's Clothing Line With Adidas Suffers From Weak Sales - WSJ
Beyoncé's Ivy Park said to be underperforming with falling sales
Beyoncé's Ivy Park Clothing Line With Adidas Is Falling Short Of
Beyoncé and adidas Mutually Part Ways, According to Reports